'Unique Uniqlo'

The long-awaited +J Jil Sander for Uniqlo line landed in stores this month with the help from my friends at Décor Innovation, who outfitted the Japan and Soho stores with sheer, white display curtains.

An estimated 300 curtains were custom sized and made to order for the fast fashion retailer's first-ever collaboration with a designer best known for her minimalist, no-fuss aesthetic.

According to Décor Innovation, Jil Sander (whose own online store launched just two weeks ago) loved the curtains so much that the stores decided to keep them for further projects.

Sheer curtains in similar variations can be found now at Décor Innovation.

Sander is known for her exacting taste when it comes to producing high-quality fashion – even in the making of décor and architecture choices in the workplace. She applies the same rigor to the +J Jil Sander collection, which is Sander’s first stab at reaching the masses with pieces all priced under $150.

Always pressing forward, the entire 140-piece line continues in the style that has made Sander a favorite choice among her customers. The collection is stripped to its purest forms and modernized with thoughtful details.

A sleeveless cashmere turtleneck has narrow ribbing trace the circumference of the armhole. Narrow navy sating piping runs along the edge of a navy cotton shirt. And a men’s blazer can opt between a two-button blazer one day, or a three-button blazer on another.

Neutral and versatile, the color palette ranges from black, white and gray, to navy and eggplant.

Creating fashion that is affordable and democratic might not have been on Sander’s agenda years ago. After all, the blond-haired, blue-eyed German told The New York Times Style Magazine that ‘it was dangerous for the brand, to go on another level.’

But now, with the recession threatening foreclosure on fashion namesakes from Christian Lacroix to Yohji Yamamoto, a new approach might be just what the industry needs.

-S. Gonzalez

*Photos courtesy of Decor Innovation.